Drinking cups with logo for events and trade shows


Drinking cup with logo have become essential items at events and trade shows. They provide not only a practical solution for beverages but also an excellent advertising space. This article will highlight the advantages, market trends, and statistical data regarding logo-printed drinking cups.

Advantages of drinking cup with logo

  1. Advertising Effectiveness: Studies show that 76% of trade show visitors keep promotional items, and 55% develop a positive impression of the company that provided them.
  2. Sustainability: With growing environmental awareness, reusable drinking cups have seen a significant increase. According to a 2023 survey, 65% of consumers prefer sustainable products over disposable items.
  3. Cost Efficiency: Companies can reduce the cost of customizing single wall paper cups by up to 30% through the use of personalized drinking cups.

Market Trends

  1. Growth Rate: The market for personalized drinking cups has grown by an average of 12% per year over the past five years. Forecasts indicate that this trend will continue until 2028.
  2. Popular Materials: Plastic remains the most popular material, but the share of stainless steel and glass cups has risen to 22%, compared to only 10% five years ago.
  3. Design Preferences: Colored cups account for 45% of the market, while transparent cups make up 30%, and metallic cups 25%.


  1. Material Preference Distribution (2023):
  • Plastic: 50%
  • Stainless Steel: 15%
  • Glass: 7%
  • Others: 28%
  1. Customer Satisfaction by Cup Type:
  1. Cost Analysis per Unit:
  • Customized single wall paper cups: €0.10 per unit
  • Reusable plastic cup: €0.50 per unit
  • Stainless steel cup: €2.00 per unit
  • Glass cup: €1.50 per unit


Drinking cup with logo are not only practical accessories but also effective marketing tools. With the increasing focus on sustainability and environmental awareness, choosing reusable cups is a smart investment for companies. The statistical data and market trends show that personalized drinking cups continue to gain popularity and can have a positive impact on brand image.