The Ultimate Guide to Designing Branded Paper Cups for Your Business

Are you looking for a way to promote your brand and stand out from the competition?

Branded paper cups are an excellent solution for businesses of all sizes, as they offer a high-quality, cost-effective way to reach your target audience. Custom printed paper cups are a great way to promote your brand and provide a convenient, eco-friendly solution for your customers. In this article, we will take you through the key steps to designing the perfect branded paper cups that will help your business succeed.

Understanding the Importance of Branded Paper Cups

Before we dive into the design process, it’s important to understand the importance of branded paper cups. These cups not only serve as a way to promote your brand, but they also provide a more eco-friendly option compared to plastic cups.

Key Considerations for Designing Branded Paper Cups

When designing your branded paper cups, it’s important to keep the following considerations in mind:

1. Consider sustainability and, therefore, eco-friendly paper cups

In addition to promoting your brand, it is also important to consider the environmental impact of your branded paper cups. Consider using recycled materials or biodegradable and compostable alternatives to traditional paper cups to reduce your environmental footprint. Choosing eco-friendly paper cups also impacts the design. Depending on which cups will you choose, you will have to use or not the “Plastic in product” logo (dead turtle logo) required for products containing plastics in the EU by the SUP Directive. Therefore, choosing ECO paper cups makes your brand and products more appealing to eco-cautious customers. You can find more information on sustainable and eco-friendly paper cups solutions from rainbowcups on our environmental sustainability webpage.

Branded ECO paper cups, eco-friendly paper cups, environmental sustainability
no plastic in product logo SUP directive rainbowcups custom printed paper cups

2. Select high-quality printing methods

To ensure that your branded paper cups look professional and long-lasting, it is important to select a high-quality printing method. Some popular printing methods include offset printing, digital printing, flexographic printing, pad printing and screen printing. Each of these methods has its own benefits and limitations, so it is important to choose the right one for your needs. At rainbow cups, we only use the first two printing methods, as these provide the overall best paper cups print quality among all the printing methods available.

printing methods colour checking branded paper cups
customised branded paper cups for coffee and cutom printed ice cream cups from rainbowcups
custom designed paper coffee cups with own logo print from rainbowcups

3. Choose the right size and type of customised paper cups and other custom-printed products like printed sugar or transparent cups

The size and type (SW/DW/TW) of your branded paper cups will have a significant impact on their overall appearance and functionality. Consider your target audience and the type of drinks you will be serving when choosing the right size and type for your cups. You can also consider using different sizes and types for different types of drinks, such as smaller cups for espresso and larger cups for coffee. The type of cup mainly depends also from the drink. For hot drinks, the best are TW paper cups, and for cold drinks or just water, SW paper cups are good enough. For lemonade, beer, shake, bubble tea, fresh juice or any other drink you want to be visible, the best will be transparent PET cups. To find the type of cup that best suits your needs, check our comparison of customised paper cups page.

rainbowcups branded paper cup empty grphic design template
rainbowcups branded paper cup template custom print paper cup template

4. Design Templates for Paper Cups and other custom printed products

To simplify the graphic design process of a printed paper cup, rainbowcups offers free design templates. These PDF templates can be easily customised with your brand colours and logos, making it simple to create a professional-looking design. These paper cup design templates contain all guidelines and technical requirements, as well as a simple method for checking the finished design and how it will look on the cup. They are definitely worth checking.

ECO-friendly Customised Paper Cups from RainbowCups

Sustainability is a top priority for Rainbow Cups, which is why they use only eco-friendly materials in their products, including recycled and biodegradable materials. Learn more about our commitment to sustainability.

eco-friendly sustainable paper cups with green dot logo

Tips for a Successful Branded Paper Cup Design

To ensure that your branded paper cup design is both effective and professional, consider the following tips:

custom printed paper cup with company logo rainbowcups

1. Start your paper cups design journey with a clear brand identity

Before you begin designing your branded paper cups, it is important to have a clear understanding of your brand identity. This includes your company’s logo, colours, and messaging, as well as any additional images or graphics that you want to include on your paper cups. Having a clear brand identity will ensure that your paper cups are consistent with your overall marketing efforts and will help you create a cohesive and memorable look for your business. This will help reinforce your brand identity and make your paper cups easily recognisable.

bespoke paper cups with custom printed logo rainbowcups

2. Consider Your Target Audience

When designing your branded paper cups, it’s essential to keep your target audience in mind. What type of customer are you trying to attract, and what type of design will resonate with them?

3. Use vibrant colours and eye-catching graphics

To make your branded paper cups stand out, it is important to use vibrant colours and eye-catching graphics. Consider using your brand colours and logo, as well as additional images and graphics that will help you promote your brand and get noticed. But at the same time, remember to…

rainbowcups double wall branded paper cup colourful

4. Keep it simple

While you want your branded paper cups to be eye-catching, it is also essential to keep your design simple. Too many colours, images, or graphics can make your cups look cluttered and difficult to read. Such a cup can be overwhelming and detract from your brand message. A clean, simple design is often the most effective. As often, also in this case, a “less is more” approach is the right one. Check our portfolio to get inspired by other clients designs.

custom printed paper cups with own logo rainbowcups

Additional Products Offered by RainbowCups


In addition to custom printed paper cups, RainbowCups also offers custom-printed portioned sugar, eco-friendly fibre lids for paper cups, and wooden coffee stirrers as well as other accessories. All of these products can be printed with your brand’s colours and logos, providing a complete, eco-friendly solution for your business. We can also take over the graphic design of your individualised paper cups as we got quite experienced with it so far. You just tell us what you dream about, and we will take care to make it true.


Designing branded paper cups is a great way to promote your brand and provide a convenient, eco-friendly solution for your customers. By keeping the key considerations and tips in mind, you can create a design that accurately reflects your brand image. Get started with RainbowCups and take the first step in promoting your brand with custom printed paper cups.

Get Your Branded Paper Cups from RainbowCups

For the highest-quality customised printed paper cups, turn to RainbowCups. We offer a wide range of free paper cups graphic design templates, and customisation options to help you create the perfect paper cups and other customised disposable products for your business.

To get started on your paper cup design journey, use these design templates as a starting point. Simply choose the template that best fits your needs, add your branding and images, and you’re ready to go!