The Ultimate Guide to Designing Branded Paper Cups for Your Business

Are you looking for a way to promote your brand and stand out from the competition?

Branded paper cups are an excellent solution for businesses of all sizes, as they offer a high-quality, cost-effective way to reach your target audience. Custom printed paper cups are a great way to promote your brand and provide a convenient, eco-friendly solution for your customers. In this article, we will take you through the key steps to designing the perfect branded paper cups that will help your business succeed.

Understanding the Importance of Branded Paper Cups

Before we dive into the design process, it’s important to understand the importance of branded paper cups. These cups not only serve as a way to promote your brand, but they also provide a more eco-friendly option compared to plastic cups.

What is Branding, and why is it so important?


There is no question that branding is vital in today’s business world. A strong brand can help you to attract new customers, build loyalty among your existing customer base, and stand out from the competition. But what exactly is branding, and why is it so important?

Simply put, branding is the process of creating and maintaining a unique identity for your business. This identity should be reflected in everything from your logo and website design to the way you answer the phone and interact with customers. A strong brand will make people remember your business and associate positive attributes with it.

There are a number of reasons why branding is so important. First, as mentioned above, it can help you to attract new customers. People are more likely to do business with a company that they recognise and have positive feelings about. Branding can also help to build customer loyalty; branded products tend to inspire more loyalty than generic ones. Finally, branding can help you to differentiate your business from the competition. In a crowded marketplace, a strong brand can be the difference between success and failure.

As you can see, branding is essential for any business that wants to succeed in today’s marketplace. If you are not investing in branding, you are simply not doing enough to grow your business. Paper cups branded with your Logo are a great way to get started on building a strong brand identity for your company.

How to Design Custom Paper Cups?

What to Avoid when Designing Branded Paper Cups?

Paper cups are a popular choice for coffee shops, bakeries, hotels and other businesses. Branded paper cups can help to increase their brand awareness and build customer loyalty. Custom printed paper cups can also be used to promote special events like trade shows, sports events or conferences. They are inexpensive and disposable, which makes them convenient for customers on the go. Paper cups can be branded with Logo or other design elements to help promote their business.

If you are interested in designing custom paper cups, there are a few things to keep in mind.

First, decide what size cup you need. Standard sizes are 8 oz or 200 ml (small), 12 oz or 300 ml (medium), and 16 oz or 400 ml (large).

Next, choose a paper cup type. You can opt for a single wall paper cup (best for water), which has print on a full surface or a double wall paper cup with thermal insulation (best for coffee or tea), which has a kind of unprinted white foot. Make sure you check our Branded Paper Cups Comparison .

Then, choose a paper cup colour that will complement your design. Finally, think about the type of design you want. Simple designs with one or two colours usually work best on branded paper cups. But if you have a more complex design in mind, make sure to use high-quality printing methods so that your design comes out looking great.

Once you have decided on these details, download an appropriate template here Custom Paper Cup DESIGN TEMPLATE pdf or from the product page, and you can start designing your custom paper cup following all the instructions inside!

Any good marketing strategy of a coffee shop should include branded paper cups.

There are, however, a few things to avoid when designing custom printed paper cups.

First, resist the urge to go overboard with your branding. Too many logos or too many branded elements can make the printed paper cup look busy and cluttered.

Second, avoid using busy patterns or small text. Remember that people will be holding your bespoke paper cup, so you want your design to be simple and easy to read from a distance.

Third, do not wrap long text or logos around your custom paper cup because no one will turn it around to read it. When designing on a flat template, remember that just because the paper cup is round, only 1/3 of the template is visible at a glance.

Finally, remember not to use too much ink. You want your design to be eye-catching, but you do not want it to be smudged or illegible. It is especially important in single wall paper cups design when there is no second layer of premium glossy paper (as in double wall paper cups) which soaks inks much better and has no such problems.

Make sure you have read in details our expert guide on How to check Branded Paper Cup Graphic Design?

By following these simple guidelines, you can create custom printed paper cups that will be both eye-catching and functional and, therefore, will help promote your brand.

Key Considerations for Designing Branded Paper Cups

When designing your branded paper cups, it’s important to keep the following considerations in mind:

1. Consider sustainability and, therefore, eco-friendly paper cups

In addition to promoting your brand, it is also important to consider the environmental impact of your branded paper cups. Consider using recycled materials or biodegradable and compostable alternatives to traditional paper cups to reduce your environmental footprint. Choosing eco-friendly paper cups also impacts the design. Depending on which cups will you choose, you will have to use or not the “Plastic in product” logo (dead turtle logo) required for products containing plastics in the EU by the SUP Directive. Therefore, choosing ECO paper cups makes your brand and products more appealing to eco-cautious customers. You can find more information on sustainable and eco-friendly paper cups solutions from rainbowcups on our environmental sustainability webpage.

Branded ECO paper cups, eco-friendly paper cups, environmental sustainability
no plastic in product logo SUP directive rainbowcups custom printed paper cups

2. Select high-quality printing methods

To ensure that your branded paper cups look professional and long-lasting, it is important to select a high-quality printing method. Some popular printing methods include offset printing, digital printing, flexographic printing, pad printing and screen printing. Each of these methods has its own benefits and limitations, so it is important to choose the right one for your needs. At rainbow cups, we only use the first two printing methods, as these provide the overall best paper cups print quality among all the printing methods available.

printing methods colour checking branded paper cups
customised branded paper cups for coffee and cutom printed ice cream cups from rainbowcups
custom designed paper coffee cups with own logo print from rainbowcups

3. Choose the right size and type of customised paper cups and other custom-printed products like printed sugar or transparent cups

The size and type (SW/DW/TW) of your branded paper cups will have a significant impact on their overall appearance and functionality. Consider your target audience and the type of drinks you will be serving when choosing the right size and type for your cups. You can also consider using different sizes and types for different types of drinks, such as smaller cups for espresso and larger cups for coffee. The type of cup mainly depends also from the drink. For hot drinks, the best are TW paper cups, and for cold drinks or just water, SW paper cups are good enough. For lemonade, beer, shake, bubble tea, fresh juice or any other drink you want to be visible, the best will be transparent PET cups. To find the type of cup that best suits your needs, check our comparison of customised paper cups page.

rainbowcups branded paper cup empty grphic design template
rainbowcups branded paper cup template custom print paper cup template

4. Design Templates for Paper Cups and other custom printed products

To simplify the graphic design process of a printed paper cup, rainbowcups offers free design templates. These PDF templates can be easily customised with your brand colours and logos, making it simple to create a professional-looking design. These paper cup design templates contain all guidelines and technical requirements, as well as a simple method for checking the finished design and how it will look on the cup. They are definitely worth checking.

ECO-friendly Custom Paper Cups from RainbowCups

Sustainability is a top priority for Rainbow Cups, which is why they use only eco-friendly materials in their products, including recycled and biodegradable materials. Learn more about our commitment to sustainability.

eco-friendly sustainable paper cups with green dot logo

Tips for a Successful Branded Paper Cup Design

To ensure that your branded paper cup design is both effective and professional, consider the following tips:

custom printed paper cup with company logo rainbowcups

1. Start your custom paper cups design journey with a clear brand identity

Before you begin designing your branded paper cups, it is important to have a clear understanding of your brand identity. This includes your company’s logo, colours, and messaging, as well as any additional images or graphics that you want to include on your paper cups. Having a clear brand identity will ensure that your paper cups are consistent with your overall marketing efforts and will help you create a cohesive and memorable look for your business. This will help reinforce your brand identity and make your paper cups easily recognisable.

bespoke paper cups with custom printed logo rainbowcups

2. Consider Your Target Audience

When designing your branded paper cups, it’s essential to keep your target audience in mind. What type of customer are you trying to attract, and what type of design will resonate with them?

3. Use vibrant colours and eye-catching graphics

To make your branded paper cups stand out, it is important to use vibrant colours and eye-catching graphics. Consider using your brand colours and logo, as well as additional images and graphics that will help you promote your brand and get noticed. But at the same time, remember to…

rainbowcups double wall branded paper cup colourful

4. Keep it simple

While you want your branded paper cups to be eye-catching, it is also essential to keep your design simple. Too many colours, images, or graphics can make your cups look cluttered and difficult to read. Such a cup can be overwhelming and detract from your brand message. A clean, simple design is often the most effective. As often, also in this case, a “less is more” approach is the right one. Check our portfolio to get inspired by other clients designs.

custom printed paper cups with own logo rainbowcups


Designing branded paper cups is a great way to promote your brand and provide a convenient, eco-friendly solution for your customers. By keeping the key considerations and tips in mind, you can create a design that accurately reflects your brand image. Get started with RainbowCups and take the first step in promoting your brand with custom printed paper cups.

Get Your Branded Paper Cups from RainbowCups

For the highest-quality customised printed paper cups, turn to RainbowCups. We offer a wide range of free paper cups graphic design templates, and customisation options to help you create the perfect paper cups and other customised disposable products for your business.

To get started on your paper cup design journey, use these design templates as a starting point. Simply choose the template that best fits your needs, add your branding and images, and you’re ready to go!

Continue reading this ultimate expert guide on How to Choose, Order and Design Custom Printed Paper Cups